Engine of Growth








As of May 2020, the most used word of the year is “corona”. The whole world has severely been hit by the pandemic. To say that the times are volatile, chaotic, and ambiguous is an understatement. What began as a health crisis has now crumbled economies and led to an economic crisis. In these trying times, as suggested by our hon’ble Prime Minister Mr. Modiji himself, what our country needs is to be self-reliant “AtmaNirbhar Bharat” and encourage the consumption of local, indigenous products to pave the way for survival and subsequent revival. Greaves has been touching millions of lives with a strong and widespread presence for the past 160 years in the core sectors of the economy:
Farming: The agriculture sector constitutes 18% of the country’s GDP and employs 50% of the country’s workforce. Greaves promotes its growth by providing affordable, low-maintenance, made-in-India tools, and equipment for all stages of the crop cycle from land preparation to harvesting.
Engine: Greaves provides fuel-agnostic, highly efficient, reliable, clean and responsible technology engines for automotive, non-automotive as well as industrial sectors such as defence, railway, marine, construction, agriculture, 3-wheeler, and small 4-wheeled vehicles. Greaves caters to the needs of the MSMEs by providing customised engine solutions, infrastructure sector by providing light construction equipment, marine sector by supporting thousands of coastal lifelines with its lower TCO (total cost of ownership), engine-driven small boats. Thus, placing Greaves Engine at the epicentre of multiple application possibilities.
E-mobility: Greaves with its advent in the electric mobility segment (two-wheelers and e-rickshaws) with Ampere (100% subsidiary of Greaves) supports personal and shared mobility by providing affordable last-mile delivery solutions and enabling various micro-entrepreneurs to scale up their business and grow in their profession such as traders, vendors, delivery partners, e-commerce partners, etc. It also endorses a cleaner and greener tomorrow along with decreased dependence on foreign imports for fuel.
Power: Gen-sets are the backbone of various sectors, construction, and infrastructure in particular, which is one of the five pillars of the magnificent building of self-reliant India. Greaves comes across with compact, low-noise, reliable gen-sets for industrial, commercial as well as residential use.
Apart from these Greaves has a strong pan India presence in aftermarket services, spares, energy, construction, marine, transportation, and e-mobility finance. With its diverse portfolio, Greaves is one of the few manufacturers in India with such a wide product range all being manufactured indigenously.
Greaves with its varied sectors does not only generate direct as well as indirect employment to thousands of people across various levels but also provides re-skilling opportunities to various mechanics, retired technicians or floor managers, etc. enabling them to enhance and enrich their skills, training to small and marginal farmers on improving farm productivity, skill enhancement training to underprivileged students, thus, paving way for their economic independence. Even during the lockdown online training workshops by experts are being provided under the “GROW” theme. Thus, promoting personal and national growth as well as empowering the individuals. With a multitude of time tested and trusted products and services, Greaves provides reliable solutions backed by nationwide reach and aftermarket assurance by leveraging its great network and mechanics support.
The air and water-cooling options improve efficiency and ensure product longevity. In the mobility segment, the company focuses on providing affordable solutions along with easy on the pocket leasing options and EMIs. Greaves actively contributes towards the development of a sustainable planet and a cleaner greener tomorrow by following the idea of Clean Responsible Technology with its CNG engines as well as electric vehicles. Greaves has also actively been implementing profuse measures to restrict the spread, and aid the needy against the ongoing war with the pandemic which has plagued the entire nation. For more than a century and a half, Greaves has been vocal about the local. Mobilising the economy and enabling many lives to earn and grow, benefitting the consumers and stakeholders alike, and with efficient, affordable, reliable, sustainable, local, indigenous products, continues to fuel the Engine of Growth for an “AtmaNirbhar Bharat”. “The future depends on what you do today.” – Mahatma Gandhi